The sales pipeline

Every deal walks the same path: three phases, nine steps. Here it is at a glance — then walk it move by move in the journey app.

Phase 1

Identify

Find the deals worth winning.

Pick the right fights — put your time where you can win.

Reach the decision maker with a message that's actually relevant.

Know your terrain — product, market and story aligned before you walk in.

Phase 2

Turn interest into a signed deal.

Diagnose before you prescribe — find the real problem first.

Make the decision obvious — anchor on outcomes, not features.

Deliver with impact — tailored to each person in the room.

Phase 3

Close, keep and grow the relationship.

Get the yes and hold your price — ask for the decision.

Grow the relationship — check in without always selling.

Grow through value — turn every account into more revenue.

Reading it is one thing — doing it is another. The journey app takes you through all nine steps interactively and saves your progress as you go.